| 基于复杂网络理论的客户终身价值的重新计算 |
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| 引用本文： | 胡理增 薛恒新 陈锦伦. 基于复杂网络理论的客户终身价值的重新计算[J]. 南京财经大学学报, 2006, 0(2): 76-79 |
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| 作者姓名： | 胡理增 薛恒新 陈锦伦 |
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| 作者单位： | [1]南京理工大学经济管理学院,江苏南京210094 [2]南京财经大学营销与物流管理学院,江苏南京210003 |
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| 摘 要： | 现行的客户终身价值只计算了该客户自身给企业带来的利润，未考虑由该客户向他人赞扬或抱怨所引发的所有可能客户对企业未来利润的影响。本文吸收了复杂网络的研究成果，将此波及效应计入其中．给客户终身价值赋予了新的含义和计算方法。
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| 关 键 词： | 客户终身价值 复杂网络 波及效应 |
| 文章编号： | 1672-6049（2006）02-0076-04 |
| 收稿时间： | 2005-06-25 |
The Recalculation of Customer Lifetime Value Based on Complex-network Theory |
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| HU Lizeng, XUE Hengxin, CHEN Jinlun. The Recalculation of Customer Lifetime Value Based on Complex-network Theory[J]. Journal of Nanjing University of Finance and Economics, 2006, 0(2): 76-79 |
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| Authors: | HU Lizeng XUE Hengxin CHEN Jinlun |
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| Abstract: | The current calculation of customer lifetime value just considers the profits brought by some customer,but not considers the future profits by any others who are influenced by this customer's commendation or complaints.In this study,we,absorbing some conclusions about Complex Networks,take the Spreading Effectiveness into account,and give customer lifetime value new meaning and calculation. |
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| Keywords: | customer lifetime value complex-network spreading effectiveness |
| 本文献已被 CNKI 维普 等数据库收录！ |
