| 数字化背景下企业物流营销组合模式探讨 |
| |
| 引用本文： | 于雁翎.数字化背景下企业物流营销组合模式探讨[J].物流技术,2012(15):53-55. |
| |
| 作者姓名： | 于雁翎 |
| |
| 作者单位： | 广东工贸职业技术学院经济贸易系 |
| |
| 摘 要： | 初步分析了数字化、信息化对企业物流营销模式的影响,分别从技术、跨行业、客户等三个层面提出企业物流营销组合实施数字化的路径策略,并展望了企业物流数字化营销组合的未来发展之路。
|
| 关 键 词： | 数字化 物流营销 电子商务 数字化营销 |
Dicussion of Enterprise Logistics Marketing Portfolio against Digital Background |
| |
| YU Yan-ling.Dicussion of Enterprise Logistics Marketing Portfolio against Digital Background[J].Logistics Technology,2012(15):53-55. |
| |
| Authors: | YU Yan-ling |
| |
| Institution: | YU Yan-ling(Department of Economics & Trade,Guangdong College of Industry & Economy,Guangzhou 510510,China) |
| |
| Abstract: | In this paper,we first analyzed briefly the effect of digitalization and informatization upon enterprise logistics marketing mode,put forward the path and strategy for the implementation of digitalized marketing portfolio of enterprise logistics on the dimensions of technology,meta-industry and customer,and forecast the prospect of the development of enterprise logistics digitalized marketing portfolio. |
| |
| Keywords: | digital logistics marketing e-commerce digitalized marketing |
| 本文献已被 CNKI 等数据库收录！ |
