| 基于模糊矩阵分析法的物流企业文化竞争力研究 |
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| 引用本文： | 耿元.基于模糊矩阵分析法的物流企业文化竞争力研究[J].物流技术,2012(13):191-193,308. |
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| 作者姓名： | 耿元 |
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| 作者单位： | 北京交通大学经济管理学院 |
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| 基金项目： | 中央高校基本科研业务费专项资金(2011YJS025) |
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| 摘 要： | 在介绍物流企业及其文化竞争力建设的基础上,运用模糊矩阵分析法构建物流企业文化竞争力的评价指标体系,探讨我国物流企业文化竞争力建设的主要措施,以期为我国物流企业文化竞争力建设提供一定参考。
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| 关 键 词： | 物流企业 企业文化竞争力 模糊矩阵分析法 |
Study on Cultural Competitiveness of Logistics Enterprises Based on Fuzzy Matrix Analysis |
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| GENG Yuan.Study on Cultural Competitiveness of Logistics Enterprises Based on Fuzzy Matrix Analysis[J].Logistics Technology,2012(13):191-193,308. |
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| Authors: | GENG Yuan |
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| Institution: | GENG Yuan(School of Economics & Management,Beijing Jiaotong University,Beijing 100044,China) |
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| Abstract: | On the basis of an introduction of the contruction of cultural competitiveness for logistics enterprises,we used the fuzzy matrix analysis to establish the evaluation index system for the process and discussed the main measures for constructing the cultural competitiveness for Chinese logistics enterprises. |
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| Keywords: | logistics enterprise enterprise cultural competitiveness fuzzy matrix analysis |
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