| 直销企业的物流模式及其发展 |
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| 引用本文： | 邹霞.直销企业的物流模式及其发展[J].物流技术,2012(5):32-34. |
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| 作者姓名： | 邹霞 |
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| 作者单位： | 山东财经大学管理科学与工程学院 |
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| 摘 要： | 通过分析直销模式的特征及具有代表性的直销企业在国内的物流管理模式,着重从供应链的角度提出直销模式与分销模式的物流活动的区别,通过比较二家直销企业的物流配送模式,探讨了直销企业的物流管理模式和方法。
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| 关 键 词： | 直销 物流模式 物流网络 网络结构 |
Logistics Mode of Direct-sales Enterprises and Its Development |
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| ZOU Xia.Logistics Mode of Direct-sales Enterprises and Its Development[J].Logistics Technology,2012(5):32-34. |
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| Authors: | ZOU Xia |
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| Institution: | ZOU Xia(School of Management Science & Engineering,Shandong University of Finance & Economics,Ji’nan 250014,China) |
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| Abstract: | The paper analyzes the characteristics of the direct-sales mode and the logistics management practice of representative direct-sales enterprises in China,accentuates the difference between logistics activities under the direct-sales and the distributor-based mode from the perspective of the supply chain and discusses the mode and method of logistics management for direct-sales enterprises. |
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| Keywords: | direct-sales logistics network network structure |
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