电子商务环境下逆向物流发展策略研究

电子商务的虚拟性决定了它需要逆向物流的支持,逆向物流的管理水平是电子商务企业提高竞争优势的关键所在,二者的融合发展是大势所趋。首先对电子商务逆向物流进行了概述,然后论述了发展逆向物流的重要性,最后根据逆向物流的现状及问题提出了发展对策。

Study on Strategy for Developing Reverse Logisitcs in E-commerce Environment

The virtuality of e-commerce necessitates the support of reverse logistics,so the level of reverse logistics management is the key for improving the competitive strength of the e-commerce enterprises.In this paper,we first describe the reverse logistics in the context of e-commerce,then discuss the importance of its development and finally in light of the current status and problems of its development propose the corresponding countermeasures.