| 物流企业营销能力的影响因素及优化策略研究 |
| |
| 引用本文： | 梅宁. 物流企业营销能力的影响因素及优化策略研究[J]. 物流技术, 2012, 0(3): 44-46 |
| |
| 作者姓名： | 梅宁 |
| |
| 作者单位： | 浙江财经学院东方学院 |
| |
| 摘 要： | 通过阐释中国物流企业营销的现状,并分析影响物流企业营销能力的因素,然后分别提出了相应的优化策略。
|
| 关 键 词： | 物流企业 营销能力 影响因素 优化策略 |
Factors Influencing the Marketing Capacity of Logistics Enterprises and Strategies for Their Optimization |
| |
| MEI Ning. Factors Influencing the Marketing Capacity of Logistics Enterprises and Strategies for Their Optimization[J]. Logistics Technology, 2012, 0(3): 44-46 |
| |
| Authors: | MEI Ning |
| |
| Affiliation: | MEI Ning(Oriental College,Zhejiang University of Finance & Economics,Haining 314408,China) |
| |
| Abstract: | Through describing the current marketing situation of the logistics enterprises in China,the paper analyzes the factors influencing the marketing capacity of the enterprises and proposes the suitable strategies for their optimization. |
| |
| Keywords: | logistics enterprise marketing capacity influencing factor optimization strategy |
| 本文献已被 CNKI 等数据库收录！ |
