| 进出口企业国际物流STP营销战略研究 |
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| 引用本文： | 黎晓晓. 进出口企业国际物流STP营销战略研究[J]. 物流技术, 2012, 0(5): 38-40 |
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| 作者姓名： | 黎晓晓 |
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| 作者单位： | 浙江财经学院东方学院 |
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| 摘 要： | 通过内部外部两个方面分析我国进出口企业国际物流的现状,并运用STP方法对国际物流市场进行细分并选择目标市场,最后总结出了国际物流市场的定位策略。
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| 关 键 词： | 国际物流 STP 营销 进出口企业 |
An STP-based Study on Marketing Strategy of Exporting and Importing Enterprises in International Logistics Operations |
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| LI Xiao-xiao. An STP-based Study on Marketing Strategy of Exporting and Importing Enterprises in International Logistics Operations[J]. Logistics Technology, 2012, 0(5): 38-40 |
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| Authors: | LI Xiao-xiao |
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| Affiliation: | LI Xiao-xiao(Oriental College,Zhejiang University of Finance & Economics,Haining 314408,China) |
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| Abstract: | The paper analyzes the current situation of the Chinese exporting and importing enterprises in their international logistics operations from the enterprise-internal and external perspectives,uses the STP method to segment the international logistics market and select the target sectors,and finally summarizes the positioning strategy in the international logistics market. |
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| Keywords: | international logistics STP marketing exporting and importing enterprises |
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