深圳货代市场存在问题与对策研究

在对深圳物流产业总体回顾的基础上。分析了深圳货代市场的发展现状，总结和归纳了目前存在的主要问题。即市场结构不合理、服务水平总体较低、信息化水平低、普遍存在短期经营行为、恶性竞争严重等；讨论了货代市场的未来态势与发展方向。从政府和企业的不同角度提出了深圳货代市场的发展对策：政府必须要坚持政策导向，把握市场准入原则，规范市场竞争环境，引导和扶持货代行业的健康发展；企业自身要提高服务附加值，实施“走出去”战略，建立战略合作伙伴关系，加快与国际接轨的步伐，提升企业核心竞争力等。

Problems and Development Suggestions of Shenzhen Freight Forwarders Market

On the base of review of logistics industry in Shenzhen,the status quo of freight forwarders market was deeply analyzed in this paper.The main problems of forwarders market were pointed out which included irrationality market structure,low service lever as a whole,low information level,ubiquitous short-term management activities,vicious competition and so on.The trend in the future was predicted.Finally development suggestions were brought forward from the point of view of government and enterprises respectively.The role that government plays mainly rests with insisting policy oriented and holding the markets admittance rule.The mission of enterprises themselves were improving service additive value,implementing extending strategy,establishing strategic collaborate relationship and join international competition.