THE DIGITAL REVOLUTION IS OVER. LONG LIVE THE DIGITAL REVOLUTION! |
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| Authors: | Gianvito Lanzolla Jamie Anderson |
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| Affiliation: | () is Adjunct Professor at TiasNimbas Business School, Fellow of the Centre for Management Development at London Business School and Associate Partner with the Globalpraxis consultancy.;() is an Associate Professor in Strategy at Cass Business School. |
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| Abstract: | Many businesses are now involved in the digital marketplace. Yet Gianvito Lanzolla and Jamie Anderson argue that the new reality of numerous companies offering overlapping digital products means that it is critical for managers to understand digital convergence and to observe the imperatives for remaining competitive. |
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