| 理性审视动漫广告的应用——基于创意产业的影响分析 |
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| 引用本文： | 杨永超. 理性审视动漫广告的应用——基于创意产业的影响分析[J]. 科技和产业, 2009, 9(2): 12-13,42 |
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| 作者姓名： | 杨永超 |
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| 作者单位： | 常州纺织服装职业技术学院经贸系,江苏,常州,213164 |
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| 摘 要： | 在创意产业的发展推动下,动漫广告得到了迅速发展,具有吸引注意、树立品牌和超越文化的特征,现有的应用模式主要有原创动漫形象广告、知名动漫形象广告和高深层次的产品合作开发与广告宣传等。
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| 关 键 词： | 创意产业 动漫广告 应用模式 |
Rational Look at the Ads Flash Applications Based on Analysis of the Impact of Creative Industries |
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| YANG Yong-chao. Rational Look at the Ads Flash Applications Based on Analysis of the Impact of Creative Industries[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2009, 9(2): 12-13,42 |
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| Authors: | YANG Yong-chao |
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| Affiliation: | Economic and Trade Department;Changzhou Textile Garment Institute;Changzhou Jiangsu 213164;China |
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| Abstract: | In promoting the development of creative industry, flash ads are fastely developing, having he characteristics of the attract attention, brand and beyond culture . the application of existing models are mainly original cartoon image advertising, cartoon image of the well-known advertising and high-level Product development and cooperation, and other advertising. |
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| Keywords: | creative industry cartoon ads application mode |
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