| 基于FAHP的海外市场进入模式选择 |
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| 引用本文： | 姚建峰, 邹平,.基于FAHP的海外市场进入模式选择[J].华东经济管理,2009,23(6):121-123. |
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| 作者姓名： | 姚建峰 邹平 |
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| 作者单位： | 1. 昆明理工大学,管理与经济学院,云南,昆明,650093;云南财经大学,工商管理学院,云南,昆明,650221
2. 昆明理工大学,管理与经济学院,云南,昆明,650093 |
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| 摘 要： | 文章针对跨国经营海外市场进入模式选择的复杂性,确立了海外市场进入模式绩效评价体系,并在此基础上建立了海外市场进入模式绩效的模糊多层次综合评价方法(FAHP),对企业进入海外市场模式的绩效进行综合评价,以对进入模式进行优选.
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| 关 键 词： | 进入模式 评价方法 模糊多层次评价 |
Based on the FAHP Entry Mode Selection of Overseas Markets |
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| YAO Jian-feng; ; ZOU Ping.Based on the FAHP Entry Mode Selection of Overseas Markets[J].East China Economic Management,2009,23(6):121-123. |
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| Authors: | YAO Jian-feng; ; ZOU Ping |
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| Institution: | 1.School of Management and Economics; Kunming University of Science and Technology; Kunming 650093; China; 2.School of Business and Management; Yunnan University of Finance and Economics; Kunming 650221; China |
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| Abstract: | The paper focuses on the complexity of the entry mode selection,establishing an evaluation system for MNC. Making use of misty mathematics knowledge on this foundation,built up an oversea market into a comprehensive evaluation method(FAHP). With this to the results that enters mode comprehensive evaluation,in order to carry on choose excellent enter mode. |
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| Keywords: | entry mode evaluation method FAHP |
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