浅议企业的品牌战略

论述了品牌的概念及对生产经营者的作用,在此基础上结合企业战略的三个层次论述了企业品牌战略的意义。认为品牌的持久含意在于其价值、个性和文化;品牌战略已成为现代企业战略组合的核心,能起到统领企业各项工作的作用。

On the Modern Enterprise Brand Strategy

This paper discusses the concept of a brand of production and the role of it to the operator, on the basis of the combination of strategic enterprises from the three levels of enterprises discussed the significance of brand strategy. It holds that the brand is the lasting meaning of its value, personality and culture; Brand strategy has become the core of the modern enterprise strategic combination, enterprises can play a leading role in the work.