| 浅谈我国经济型饭店的营销策略 |
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| 引用本文： | 姚春霞.浅谈我国经济型饭店的营销策略[J].北京市经济管理干部学院学报,2007,22(3):35-38. |
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| 作者姓名： | 姚春霞 |
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| 作者单位： | 中国矿业大学(北京),北京,100083 |
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| 摘 要： | 我国经济型饭店在内外部发展环境上既面临着巨大的机会,也同时面临着巨大的竞争压力,但经济型饭店自身的资源优势却大于劣势。本文结合经济型饭店的内外部运行环境特征,提出了经济型饭店的营销策略。
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| 关 键 词： | 经济型饭店 SWOT分析 营销策略 |
| 文章编号： | 1008-7222(2007)03-0035-04 |
| 修稿时间： | 2007年7月11日 |
Talking about the Marketing Strategy of China's Economic Hotel |
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| YAO Chun-xia.Talking about the Marketing Strategy of China''''s Economic Hotel[J].Journal of Beijing Institute of Economic Management,2007,22(3):35-38. |
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| Authors: | YAO Chun-xia |
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| Abstract: | The rapid development of Chinese economic development has brought huge opportunities for the economic hotels development in China.At the same time it also has faced with strong competitions both at home and abroad markets.But the economic hotel's resource strengths are bigger than its weaknesses.The article put forward a specific marketing strategy for China's economic hotels based on their inner and outside environment features |
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| Keywords: | economic hotel marketing strategy |
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