Sunshine-induced mood and SEO pricing: Evidence from detailed investor bids in SEO auctions |
| |
| Affiliation: | 1. School of Economics and Management, Beijing Jiaotong University, Beijing, China;2. School of Accounting, Southwestern University of Finance and Economics, Chengdu, China;3. Faculty of Business Administration, University of Macau, Taipa, Macau;4. School of Accounting, Finance and Economics, University of Portsmouth, England, United Kingdom;1. School of Finance, Jiangxi University of Finance and Economics, China;2. School of Management, Shandong University, China;3. School of Economics and Finance, Massey University, New Zealand;1. Department of Accounting, Antai College of Economics and Management, Shanghai Jiao Tong University, 1954 Huashan Road, Shanghai, 200030, China;2. Department of Accounting, Business School, National University of Singapore, Mochtar Riady Building, BIZ 1, # 07-30, 15 Kent Ridge Drive, 119245, Singapore;3. Institute of Accounting and Finance, Shanghai University of Finance and Economics, No.777 Guoding Road, Shanghai 200433, China;1. Central Bank of Chile, Agustinas 118, 8340454 Santiago, Chile;2. Hunter College & Graduate Center, City University of New York, 695 Park Ave, New York NY 10065, United States |
| |
| Abstract: | We examine sunshine-induced mood and its impacts on investors' bidding decisions in the primary market where seasoned equities are offered. Analyzing a unique database that records seasoned equity offerings (SEOs) investors' locations, identities, and bidding information, we examine the degree to which sunshine exerts an influence on investors' bidding behaviors (and subsequently SEO discounts) from two dimensions: sunshine intensity and duration. We find that investors exposed to stronger sunshine intensity or longer sunshine duration submit a higher bid price for SEOs, thus leading to lower offer discounts. We also find that mood misattribution and risk-taking act as channels to rationalize such a sunshine effect. Our moderating analyses indicate that the documented impact strengthens in the case of greater uncertainty, less-frequent bidders, retail investors, and lower levels of investment. These sunshine effects impact failed bids, SEO participation and SEOs' long-term performance. Our study provides original evidence that investors in the primary market can be influenced by a sunshine-induced mood, which, in turn, determines the cost of equity financing. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
