| 基于国籍差异的杭州市入境旅游市场目的地感知形象研究 |
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| 引用本文： | 贾跃千,宝贡敏,路文静.基于国籍差异的杭州市入境旅游市场目的地感知形象研究[J].经济地理,2009,29(3). |
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| 作者姓名： | 贾跃千 宝贡敏 路文静 |
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| 作者单位： | 1. 浙江大学,管理学院,中国,浙江,杭州,310058
2. 临沂师范学院,旅游系,中国,山东,临沂,276000 |
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| 摘 要： | 以往文献针对特定心理或行为变量,如满意度、参与游憩活动等变量,研究民族文化对这些变量影响的强弱程度,而忽视对目的地形象因子感知结构的影响.文章通过日本+韩国、日本、韩国,欧美地区等四个游客样本,检验民族文化对目的地形象因子感知结构差异的影响.结果发现,目的地形象因子存在明显的结构性差异,在因子数目、因子载荷、因子问项构成、形象因子对满意度和未来行为意向的影响等方面,都有不同的表现.最后,对于杭州特性因子,开展差异性营销.
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| 关 键 词： | 民族文化 国籍 目的地形象 游客满意度 未来行为意图 |
THE INFLUENCE OF NATIONALITY ON THE DIMENSION STRUCTURE OF TOURIST DESTINATION IMAGE: A CASE OF HANGZHOU |
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| JIA Yue-qian,BAO Gong-min,LU Wen-jing.THE INFLUENCE OF NATIONALITY ON THE DIMENSION STRUCTURE OF TOURIST DESTINATION IMAGE: A CASE OF HANGZHOU[J].Economic Geography,2009,29(3). |
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| Authors: | JIA Yue-qian BAO Gong-min LU Wen-jing |
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| Institution: | 1.School of Management;Zhejiang University;Hangzhou 310058;Zhejiang;China;2. Tourism Department;Linyi Normal College;Linyi 276006;Shandong;China |
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| Abstract: | This paper, adopting the tourist nationality as the proxy variable of national culture,examines the effects of national culture on the dimensional structure differences of TDI factors through four samples composed respectively by Japan and Korea, Japan, Korea, and western countries. The result shows that there are distinct structural differences of TDI factors between the four samples. Specifically, among four samples the TDI factor numbers, TDI factor eigenvalues, TDI factor composition of items, and the i... |
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| Keywords: | national culture nationality tourist destination image tourist satisfaction behavioral intention |
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