| 对运用帕累托定律细分市场的重新思考 |
| |
| 引用本文： | 彭淑芬,刘菁. 对运用帕累托定律细分市场的重新思考[J]. 云南财贸学院学报, 2006, 22(1): 97-100 |
| |
| 作者姓名： | 彭淑芬 刘菁 |
| |
| 作者单位： | 云南财贸学院工商管理学院 云南昆明650221 |
| |
| 摘 要： | 通过对帕累托定律的思考,发现它在市场细分过程中并不完全适用,原因在于:客户行为的不确定性,客户赢利性的变化,市场和竞争规则的变化以及不恰当的细分可能给企业带来风险。在此基础上,提出企业选择客户时应考虑的因素。
|
| 关 键 词： | 帕累托定律 细分市场 赢利性 客户规模 |
| 文章编号： | 1007-5585（2006）01-0097-04 |
| 收稿时间： | 2005-01-06 |
| 修稿时间： | 2005-01-06 |
Rethinking of the Pareto Rule on Segmenting Market |
| |
| PENG Shu-feng,LIU Jing. Rethinking of the Pareto Rule on Segmenting Market[J]. Journal of Yunnan Finance and Trade Institute, 2006, 22(1): 97-100 |
| |
| Authors: | PENG Shu-feng LIU Jing |
| |
| Affiliation: | Business Management School, Yunnan University of Finance and Economics, Kunming 650221, China |
| |
| Abstract: | Study showed that pareto rule is not suitable if applying on market-segmenting.That could be explained as: uncertain customer's behavior;changeability of profitability,changeable market and competition rule and inappropriate segmentation which could be risky for enterprise.The paper provided some factors company should take into account when choosing customers. |
| |
| Keywords: | Pareto Rule Segment Market Profitability Scale of Consumer |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
