| Abstract: | This paper analyses the development constraints which confine The Gambia to being one of the poorest countries in the world. The programmes designed to reduce these constraints are outlined. In particular, tourism is identified as an appropriate development strategy. Using primary data, tourism in The Gambia, its development and administration are described in some detail. Althoiugh a prima facie case can be made extolling the virtues of tourism in that country, the industry is beset by a range of problems. The juxtaposition of the country's growing reliance on tourism against increasing stagnation in the sector is a focus of particular concern. Constraints in the tourism sector are identified in the spheres of policy formulation and implementation, capital investment, human resource endowment, existing and potential tourist markets, seasonality issues and product resource base. For each constraint identified, a management strategy is proposed. In essence, the article is an advocation of sustainable tourism development for The Gambia based on long-term holistic planning, including appropriate resource development, community involvement, education and training. |
