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R&D Corporate Planning: Selecting the Core Technological Competencies
Authors:Vittorio Chiesa   Enrico Giglioli  Raffaella Manzini
Abstract:This paper deals with the selection of a firm's technological competencies on which to concentrate development efforts in a long term view. The perspective is that of corporate R&D which has to identify the technological competencies relevant to future competition and select those core for the firm. This process faces a major challenge, especially to put together different issues relevant to the problem: identify future scenarios and predict how new industries will be shaped, evaluate the potential of future markets, estimate the role and relevance of the technologies involved, identify a balanced set of technologies. This paper proposes a comprehensive methodology to support the process of selection of core technological competencies.
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