基于商业生态系统视角的我国企业社会责任的思考

本文认为,任何一个企业都是商业生态系统中的生命体,系统的合理性、环境的动态变化直接影响到企业的经营活动和战略发展。企业的可持续发展能力与其所处的环境、社会、商业系统不是分离的,而是相互协调的关系。企业承担必要的社会责任,既有利于自身的可持续发展,又有利于和谐社会的建立。企业应有意识地加强同所处社会环境相结合的紧密程度,自觉增强企业的社会公德和责任意识。文章提出,从企业方面来讲,强化企业社会责任就是要通过企业社会责任自我意识的转变,关注与保障员工权益,保护消费者利益,采取有效措施保护环境等来增强企业的社会责任感;从商业生态系统方面考虑,就是要通过核心企业的带头示范作用、消费者的口碑及货币投票、社会监督和公众形象、政府行为和法律监管等来影响和强化企业的社会责任。

Consideration on China''''s Corporate Social Responsbility from the Angle of Commercial Eco-System

The author believes that any one enterprise is a unit of commercial eco-system.The rationality of the system and dynamic change of the environment will directly influence the enterprise's operational activity and strategic development.Relationship between enterprise's capability of sustainable development and the environment,society and commercial system is coordinate.If the enterprises shoulder some social responsibility,it will not only be benefit for its sustainable development,but also for the construction of harmonious society.The enterprises should have the consciousness of social responsibility.To strengthen enterprises' social responsibility,the enterprises should pay more attention to employers' interests and the protection of consumers' interests and environment.In terms of commercial eco-system,to strengthen enterprises' social responsibility,the core enterprises,consumers and the government should all make their contribution.