缙云岩门旅游区旅游开发SWOT分析及对策研究——基于体验经济视角

体验经济时代,旅游者对旅游的需求越来越强调参与性和体验性,纯粹的观光旅游产品已远远不能满足旅游者的需求。缙云县岩门旅游区拥有丰富的自然与人文旅游资源,当地政府已准备对其进行开发。但如何使旅游区更具有识别性,从主题的确立、产品的开发、服务设施的建设等方面满足旅游者的体验需求,这是岩门旅游区开发面对的非常现实的问题。

Jiyu Yanmen tourism district zone tourism development SWOT analysis and countermeasure research

In experience economic era,the tourists need more and more emphasizes participation and experience,pure tourism products haven’t been met the tourists’ needs.Jinyun County Yanmen tourism area has rich natural and human tourism resources,the local government has prepared to undertake to its development.But how to make tourism more recognition,from the establishment of subject,products development,service facilities and so on to meet the demands of tourist experience,is the very real problems that Yanmen tourism area development to face.