| 老字号企业发展困境及前景 |
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| 引用本文： | 杨竹青,张梦雨,闻凯强. 老字号企业发展困境及前景[J]. 上海市经济管理干部学院学报, 2013, 11(5): 34-40 |
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| 作者姓名： | 杨竹青 张梦雨 闻凯强 |
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| 作者单位： | 安徽师范大学经济管理学院,安徽芜湖,241000 |
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| 基金项目： | 安徽师范大学2013年度校级大学生创新训练计划 |
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| 摘 要： | 以芜湖市为样本,采用问卷调查的方式,通过数据分析、案例对比等途径,分析老字号发展面临的品牌管理失位、管理模式陈旧、资金融通困难、政策变化等挑战,探索其原因,对老字号的发展前景提出思考。
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| 关 键 词： | 老字号 芜湖 困境 前景 |
The Development of Time-honored Brand's Enterprise Dilemma and Prospects |
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| YANG Zhu-qing , ZHANG Meng-yu , WEN Kai-qiang. The Development of Time-honored Brand's Enterprise Dilemma and Prospects[J]. Journal of Shanghai Economic Management College, 2013, 11(5): 34-40 |
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| Authors: | YANG Zhu-qing ZHANG Meng-yu WEN Kai-qiang |
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| Affiliation: | (Anhui Normal University, School of Economics and Management, Anhui Wuhu 241000) |
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| Abstract: | This article takes Wuhu as the sample and adopts the way of a survey, through data analysis, case contrast and other pathway , analyzing the challenges of the lost of the old brand management, obsolete man- agement model, difficult financing, policy changes, exploring its causes, and thus trying to consider theprospects for the development of the time-honored brand. |
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| Keywords: | time-honored brand Wuhu dilemman prospects |
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