| 浅析企业危机型战略管理 |
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| 引用本文： | 李乃文,冯冠. 浅析企业危机型战略管理[J]. 经济与管理, 2005, 19(5): 72-75 |
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| 作者姓名： | 李乃文 冯冠 |
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| 作者单位： | 辽宁工程技术大学,工商管理学院,辽宁,阜新,123000 |
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| 摘 要： | 在战略制定阶段,战略制定者要进行环境分析,分析内外部环境。而实际上很多企业,面对危机经常会表现得措手不及。分析产生危机现象产生的原因,提出通过危机性战略管理来解决这一问题,实现战略管理与危机管理的有效结合。
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| 关 键 词： | 战略管理 危机意识 危机管理 |
| 文章编号： | 1003-3890(2005)05-0072-04 |
| 修稿时间： | 2005-02-02 |
The Crisis Strategic Management |
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| LI Nai-wen,FENG Guan. The Crisis Strategic Management[J]. Economy and Management, 2005, 19(5): 72-75 |
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| Authors: | LI Nai-wen FENG Guan |
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| Abstract: | In the stage of making strategy, the person who makes strategy should carry on environmental analysis, analyze the inside and outside environments. However, many enterprises often make no adequate defense in front of the crisis. In order to realizing the effective combination between the crisis management and the strategic management, reasons of crisis phenomenon are analyzed and the theory that the problem is resulted through crisis strategic management. |
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| Keywords: | strategic management crisis awareness crisis management |
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