| 基于钻石模型的桂林旅游业竞争力分析 |
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| 引用本文： | 蒋和平,王耀中. 基于钻石模型的桂林旅游业竞争力分析[J]. 改革与战略, 2008, 24(8): 116-119 |
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| 作者姓名： | 蒋和平 王耀中 |
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| 作者单位： | 1. 广西师范大学经济管理学院,广西,桂林,541004;湖南大学经济与贸易学院,湖南,长沙,410079
2. 湖南大学经济与贸易学院,湖南,长沙,410079 |
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| 摘 要： | 桂林拥有丰富的旅游资源，具有较强的比较优势，每年吸引了大量国内外游客，但经济效益并不明显。面对激烈的行业竞争，桂林应加强旅游科学规划，整合旅游资源，走精品化、品牌化和集群化发展道路，创新旅游宣传和营销模式，全面提升旅游业的竞争力。
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| 关 键 词： | 旅游业 国际竞争力 钻石模型 |
On the Tourism Industry Competitiveness of Guilin Based on Diamond Model |
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| Jiang Heping,Wang Yaozhong. On the Tourism Industry Competitiveness of Guilin Based on Diamond Model[J]. Reformation & Strategy, 2008, 24(8): 116-119 |
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| Authors: | Jiang Heping Wang Yaozhong |
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| Affiliation: | Jiang Heping1,2,Wang Yaozhong 2(1. School of Economics , Management,Guangxi Normal University,Guilin,Guangxi 541004,2. College of Economics , Trade,Hunan University,Changsha,Hunan 410079) |
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| Abstract: | Guilin has competitive advantages in tourism with sufficient tourism resources, it attracts thousands of tourists all over the world, but it doesn't bring about much economic benefits. Confront with serious competition, Guilin tourism industry should upgrade its international competitiveness through making scientific plans, readjusting tourism resources, following the ways of exquisiteness, brand and cluster, innovating tourism advertising and marketing patterns. |
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| Keywords: | tourism industry international competitiveness diamond model |
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