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Market definition and product segmentation for household credit
Authors:Gregory E Elliehausen  John D Wolken
Institution:(1) Division of Research and Statistics, Financial Structure Section, Board of Governors of the Federal Reserve System, 20551 Washington, D.C.
Abstract:This article integrates several basic theoretical ideas on the nature of markets and product substitutability to develop an empirical method for defining markets using price data. The method is illustrated by an example of product market definition for a specific geographic area.
Keywords:
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