| 中小商业银行个人网上银行差异化战略分析 |
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| 引用本文： | 林新华.中小商业银行个人网上银行差异化战略分析[J].内蒙古财经学院学报,2012(3):72-74. |
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| 作者姓名： | 林新华 |
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| 作者单位： | 厦门理工学院商学系,福建厦门,361024 |
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| 摘 要： | 信息技术和网络技术的蓬勃发展给金融业带来了巨大的变革,网上银行是金融信息化高级阶段的产物,它已经成为世界各国银行业发展的必然选择。文章立足中小商业银行的角度,探讨其发展个人网上银行业务的战略意义、实施差异化战略的必然选择及差异化战略的具体实施策略,以期为中小商业银行发展个人网上银行业务提供理论参考。
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| 关 键 词： | 中小商业银行 个人网上银行 差异化战略 |
A Differentiation Strategy Analysis of Personal Online Bank of Medium-Small Commercial Banks |
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| Lin Xinhua.A Differentiation Strategy Analysis of Personal Online Bank of Medium-Small Commercial Banks[J].Journal of Inner Mongolia Finance and Economics College,2012(3):72-74. |
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| Authors: | Lin Xinhua |
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| Institution: | Lin Xinhua(Xiamen University of Technology,Xiamen,Fujian,361024) |
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| Abstract: | The prosperous development of information technology and network technology brings huge reformation to finance industry.Online bank is the production of highest stage finance informatization.It has become a necessary choice of bank industry development all over the world.From the perspective of medium-small commercial banks,this paper probes into the strategic significance of developing personal online bank business,the necessary choice of implementing differentiation strategy as well as the specific implementing strategy of it in expectation to provide theoretical reference for medium-small commercial banks to develop personal online bank business. |
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| Keywords: | medium-small commercial banks personal online banks differentiation strategy |
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