| PBL教学法与案例教学法在高校商科教学中的结合应用 |
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| 引用本文： | 陈诗佳. PBL教学法与案例教学法在高校商科教学中的结合应用[J]. 湖南商学院学报, 2014, 0(5): 125-128 |
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| 作者姓名： | 陈诗佳 |
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| 作者单位： | 中南林业科技大学 国际学院,湖南 长沙,410004 |
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| 摘 要： | PBL教学法和案例教学法是商科教学中较为常见的方法,本文分析了两种方法的应用以及各自存在的局限性。文章以商科市场营销学为例,为解决各自存在的问题,将两种方法在实战中相结合,以实现课堂效果的优化,满足现代社会对商科专业人才的要求。
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| 关 键 词： | PBL教学法 案例教学法 结合步骤 |
On the Application of PBL Teaching and Case Teaching in College Business Teaching |
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| CHEN Shi-jia. On the Application of PBL Teaching and Case Teaching in College Business Teaching[J]. Journal of Hunan Business College, 2014, 0(5): 125-128 |
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| Authors: | CHEN Shi-jia |
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| Affiliation: | CHEN Shi-jia (School of International Studies, Central South University of Forestry and Technology, Changsha, Hunan 410004) |
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| Abstract: | PBL teaching and case teaching are common in business teaching. In this study, their applications and weakness are firstly addressed. Based on case analysis of business marketing, it is then advocated that combing PBL teaching and case teaching can effectively solve their existing problems, so as to improve classroom teaching and cater to the increasing demand for business talents in modern society. |
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| Keywords: | PBL teaching case teaching precedures |
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