| 生态消费模式合作案例研究——以樱慈有机生活体验馆为例 |
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| 引用本文： | 陶开宇.生态消费模式合作案例研究——以樱慈有机生活体验馆为例[J].湖南商学院学报,2014(5):55-57. |
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| 作者姓名： | 陶开宇 |
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| 作者单位： | 湖南商学院 湖南经济改革与发展研究中心,湖南 长沙,410205 |
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| 基金项目： | 教育部人文社会科学研究规划项目(项目编号10YJA790169)；湖南省哲学社科基金项目(项目编号12YBA187)的研究成果之一。 |
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| 摘 要： | 生态消费模式是人们为满足消费需求并实现生态平衡过程所做的一种新型探索。生态消费模式中的合作案例较多,具体可以体现为:倡导节约性消费理念、选择简捷性消费方式、明确安全化消费目标、完善和谐化消费制度等。樱慈有机生活体验馆正是以新媒体传播方式、新交流合作平台、新代际立体反馈、新消费链条构建的真实案例展现。
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| 关 键 词： | 生态消费 新媒体传播 代际反馈 消费链条 |
Study on the Coopration Cases in Ecological Consumption Patterns -based on YingCi Organic Life Experience |
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| TAO Kai-yu.Study on the Coopration Cases in Ecological Consumption Patterns -based on YingCi Organic Life Experience[J].Journal of Hunan Business College,2014(5):55-57. |
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| Authors: | TAO Kai-yu |
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| Institution: | TAO Kai-yu (Institute of Economic and Trade Development, Hunan University of Commerce, Changsha, Hunan 410205) |
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| Abstract: | Ecological consumption pattern is a new tentative to cater for consumption demands and in the meantime achieve ecological balance. There are many cooperation cases in ecological consumption pattern, whicn are typical of economic consumption, simple consumption, safe consumption and harmonious consumption.YingCi organic life experience is a living example of combing new media transmission, new exchange and cooperation platform, new generational three-dimentional feedback and new consumption chains. |
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| Keywords: | ecological consumption new media transmission generational feedback consumption chain |
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