对新农村建设中市场体系建设的思考

目前,新农村建设正在全国范围展开。农民生产发展了,生活富裕了之后,还需要有一个良好的消费购物环境。但资金匮乏、市场开拓能力薄弱、缺乏信息和技术援助,是多年来我国农村市场所存在的普遍问题。坚持社会营销观念的商家要关注农村市场,把满足广大农民群众的根本需求作为企业经营活动的出发点,构建和谐通畅的农村营销体系。

Thinking on market system construction in new countryside construction

In recently years, the new countryside construction is undergoing throughout the country. The peasants with a higher production level and income level need a good shopping environment. However, lacking funds, the ability to exploit the market, information and techno- logical support has been the common problem with our countryside for many years. The companies with societal marketing concept should pay more attention to the countryside market segment and base their marketing activities on the primary demand of the customers in the countryside to develop harmonious and smooth marketing system.