中国CI策划的几个误区

企业界已经充分意识到CI策划是一种利于竞争而且行之有效的方式,但是国内理论界在理解和执行中却存在着一些误区,例如以VI代替CI、BI倍受冷落、漠视个性差异、忽视市场调查、忽视多元整合等。如果能走出以上误区,中国CI策划将步入正途并真正有力地推动中国企业的发展。

Several Mistakes in CI Scheme in China

Enterprises have really attached importance to the CI scheme as a useful method of competition. But there still are some mistakes in understanding and handling of this problem in Chinese theoretic circles, such as VI in place of CI; BI being snubbed greatly; disregarding the distinction between the individualities; neglecting the market investigation; neglecting multiple aspects conformity and so on. The CI scheme would come into the right path hopefully in China, only when we pass the mistakes, and it would really exert it's power for the creation of Chinese enterprises.