齐齐哈尔市建华房地产开发公司营销策略研究

房地产营销是房地产经营中的一个重要环节和手段,也越来越受到开发商们的重视。齐齐哈尔建华区房地产在营销策略上存在的主要问题是销售经理业务水平不高,销售人员业务水平低,日常管理制度存在问题。改进建华区房地产营销策略,应从房地产产品策略、房地产服务营销策略、房地产促销策略等方面全面加以改进。

Marketing Strategies of Real Estate Development Companies in Jianhua Dist., Qiqihar

Marketing is a key operational link and measure of real estate businesses,increasingly attracting the attention of developers.Real estate companies in Jianhua Dist.,Qiqihar have problems in marketing strategies in terms of poor professional skills of marketing managers and salesmen,and faulted routine management system.To improve the marketing strategies,comprehensive measures should be taken in the field ofproducts,service and marketingstrategies.