企业实施品牌战略的策略研究

实施品牌战略是提升企业和产品市场竞争力的有力保障,是企业适应社会经济发展的客观需要。当前,企业品牌战略存在的主要问题是品牌的认识程度不够,实施品牌战略的方向性不明确,品牌缺乏核心价值,品牌战略缺乏技术支持。企业要想立于不败之地,必须实施有效的品牌战略,树立现代品牌战略意识,实施品牌创新,企业技术的革新,坚持多元化的品牌经营原则,创建品牌发展环境。

Tactics for Enterprises in Carrying out Brand Strategies

Carrying out a brand strategy brings about powerful safeguard to an enterprise in improving its competitiveness and is the objective requirement of the enterprise to adapt to the social development.Brand strategies of some enterprises have some problems in terms of insufficient acknowledgment of the brands,unclear target of the strategies,and the lack of core value of brands and technology support.In order to keep successful development,the enterprises must implement effective brand strategies,erect the modern awareness of brand strategy,innovate the brands constantly,reform technology,insist on diversified brand management,and create a friendly environment for brand development.