| 论符号消费与意识 |
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| 引用本文： | 蒋家华.论符号消费与意识[J].特区经济,2007(2):247-249. |
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| 作者姓名： | 蒋家华 |
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| 作者单位： | 深圳职业技术学院,媒体与传播学院,广东,深圳,518055 |
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| 摘 要： | 有感于当今符号化消费的现实,试图剖析符号消费与消费者消费意识的关系。通过对符号消费含义的探索,以及对超市、笔记本电脑、高档商品橱窗的个案研究,探索符号消费的表现。其次,符号消费的一些幅面效应也不容忽视,并提供了一些案例供研究。
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| 关 键 词： | 物的图腾化 超市 笔记本电脑 高档商品橱窗 拜物 |
On symbol consumption and consciousness |
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| Jiang Jia Hua.On symbol consumption and consciousness[J].Special Zone Economy,2007(2):247-249. |
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| Authors: | Jiang Jia Hua |
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| Abstract: | Nowadays thoughts on the symbol reality consumed,attempt to dissect symbols and consume the relation with consumer's consumption consciousness.Pass the exploration of the consumption meaning of the symbol,and the case study of the supermarket,notebook computer,high-grade goods show window correctly,explore the behavior of symbol consumption.Secondly,symbol some breadth effect of consumption can't ignore either,offer some cases for,study. |
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| Keywords: | Totem supermarket notebook computer high- grade goods show window visiting things of the thing |
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