丽江古城慢旅游及其成因研究

近年来,慢旅游的话题开始得到学者关注,但已有研究较少从"旅游与现代性"的角度对个案进行实证分析。本文基于对去过丽江古城的受访者和潜在旅游者的访谈数据,借助质性研究方法对访谈文本进行高频词提取和扎根理论编码分析,探讨丽江古城慢旅游的两个维度:环境和慢旅游体验。本文还挖掘出丽江古城作为慢旅游目的地的形成原因:其所处的自然环境与当地生活理念的互动构成了当地慢旅游的基础;旅游利益相关者制造了"慢"的符号和象征意义,契合了当代旅游者的需求和认同,助推了丽江古城慢旅游的存在和发展。

A Study of Slow Tourism and Its Causes in the Old Town of Lijiang

In recent years,slow tourism has attracted the attention of scholars at home and abroad,but there are few empirical analyses of cases from the "tourism and modernity" perspective.Using the interview data of interviewees and potential tourists who have visited the Old Town of Lijiang,qualitative research methods were applied to the high-frequency word extraction and rooted theory coding analysis of the interviews to explore the two dimensions of slow tourism-environment and slow travel experience-in the Old Town of Lijiang.At the same time,the development of the Old Town of Lijiang as a slow tourist destination is primarily due to the interaction between the natural environment and the local life,which is the basis of local slow tourism.Tourism stakeholders have also created the symbols of "slowness." The meaning is in line with the needs of contemporary tourists and promotes the development of slow tourism in the Old Town of Lijiang.