| 现代经济发展的趋势“市场细分” |
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| 引用本文： | 刘熠.现代经济发展的趋势“市场细分”[J].辽宁税务高等专科学校学报,2004,16(6):14-15. |
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| 作者姓名： | 刘熠 |
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| 作者单位： | 东北财经大学,研究生部,辽宁,大连,116025 |
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| 摘 要： | 现今市场上,消费者需求的差异决定了同种商品市场上产品的多样化,然而目标顾客群最大的营销方案未必是市场资源的最优配置方案。怎样找到更具收益潜力的目标市场成为目前最大的课题,其唯一的解决方法就是市场细分。
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| 关 键 词： | 市场细分 市场资源 最优配置 目标市场 营销组合策略 |
| 文章编号： | 1008-2859(2004)06-0014-02 |
| 修稿时间： | 2004年9月12日 |
"Market subdivision"--the trend of the modern economic development |
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| LIU Yi."Market subdivision"--the trend of the modern economic development[J].Liaoning Taxation College Journal,2004,16(6):14-15. |
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| Authors: | LIU Yi |
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| Abstract: | The differences of the consumer demand have resulted in the variety of the same sort of the commodities, but the best allocation scheme is not for the cluster that has the most consumers all the time. How to find the most potential target market is the most important topic and its resolution is market subdivision. |
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| Keywords: | market subdivision market resource best allocation target market combined strategy for marketing |
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