| 基于顾客资产的资本资产定价模型 |
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| 引用本文： | 谭文伟.基于顾客资产的资本资产定价模型[J].价值工程,2011,30(14):155-157. |
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| 作者姓名： | 谭文伟 |
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| 作者单位： | 西安翻译学院经济管理学院,西安,710105 |
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| 摘 要： | 以夏普的资本资产定价模型为基础,指出顾客资产计量模型中应该考虑顾客信用因素的必要性,并将其导入资本资产定价模型是建立计量模型的必然要求,从而推导建立了顾客资产期望收益率模型。
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| 关 键 词： | 顾客资产 折现率 顾客资产必要收益率 资产组合收益率 资本资产定价模型 |
Research on CAPM Based on the Customer Equity |
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| Tan Wenwei.Research on CAPM Based on the Customer Equity[J].Value Engineering,2011,30(14):155-157. |
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| Authors: | Tan Wenwei |
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| Institution: | Tan Wenwei(College of Economics and Management,Xi'an Fanyi University,Xi'an 710105,China) |
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| Abstract: | Based on CAPM,it's concluded that Customer Equity measurement model should take customer credit into account,and it is necessary to bring credit risk into CAPM when we set up a model for measure Customer Equity.And then there sets up a required rate of return model for measure Customer Equity. |
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| Keywords: | customer equity discount rate necessary-reward rate of customer equity assemble reward rate of asset CAPM |
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