| 陕北体育资源开发定位与选择 |
| |
| 引用本文： | 马永军,李世荣,马红伟,杜春斌. 陕北体育资源开发定位与选择[J]. 价值工程, 2011, 30(14): 10-11 |
| |
| 作者姓名： | 马永军 李世荣 马红伟 杜春斌 |
| |
| 作者单位： | 延安大学体育学院,延安,716000 |
| |
| 基金项目： | 2008年国家社会科学基金项目08XTY002 |
| |
| 摘 要： | 本文基于体育资源开发定位的理论构想,通过对陕北体育资源开发定位过程的分析与论述,提出了适合本地区体育资源特点、产业环境特点和产品营销策略的发展模式。
|
| 关 键 词： | 定位 选择 资源开发 地域体育 陕北 |
Orientation and Choice of Sports Resources Development in Shanbei |
| |
| Ma Yongjun,Li Shirong,Ma Hongwei,Du Chunbin. Orientation and Choice of Sports Resources Development in Shanbei[J]. Value Engineering, 2011, 30(14): 10-11 |
| |
| Authors: | Ma Yongjun Li Shirong Ma Hongwei Du Chunbin |
| |
| Affiliation: | Ma Yongjun,Li Shirong,Ma Hongwei,Du Chunbin(College of Physical Education,Yan'an University,Yan'an 716000,China) |
| |
| Abstract: | Based on the theoretical concept of the orientation of the development of sports resources,this paper proposed the developing mode which suits the features sports resources in this region,environmental characteristics and product marketing strategy,through the analysis and discussion on the positioning process of sports resources in Shanbei. |
| |
| Keywords: | orientation choice resources development regional sports Shanbei |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
