“冬天”最易犯的战略错误

世界经济命悬一线!国际货币基金组织(IMF)近日称,世界经济正进入严重低迷时期。尽管人们对经济低迷深度和持续时间意见不一,但越来越多的企业家正为过冬积极备战。本期商业前智集纳了埃森哲、麦肯锡的前沿研究,对企业在经济低迷时期最易犯的战略错误进行梳理。埃森哲认为,经济低迷时企业要在三个层面进行战略反思:生存战略、优势调整战略、收购引领增长战略。而麦肯锡则对两个最容易受伤的战略环节——IT管理和定价,提出警告和应对之道。

Likely Strategic Mistakes in the Gloomy Economic Times

The gloomy economy would surely make a deep impact on both consumers and companies. Although the argument on its closure time is still open, more and more entrepreneurs are preparing for thewinterpositively Unfortunately, most companies seem not quite capable of getting through. Frontier researches from Accenture and Mckinsey summarizes several strategic mistakes that companies tend to make during the gloomy economic times.Accenture's point is that companies need to reconsider the strategies according to th...