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| 驱动市场的理论基础及路径构建 | |
| 引用本文： | 沈占波,张新国,赵永新.驱动市场的理论基础及路径构建[J].商业研究,2009(1). |
| 作者姓名： | 沈占波 张新国 赵永新 |
| 作者单位： | 1. 河北大学管理学院,河北保定,071002 2. 中南财经政法大学工商管理学院,湖北武汉,430060 3. 河北金融学院,河北保定,071002 |
| 基金项目： | 国家社会科学基金，河北省社会科学基金 |
| 摘 要： | 在激烈的市场竞争中,要想保持持续的竞争优势,企业不能只是着眼于满足市场需求,还要创造和引导市场需求。市场驱动和驱动市场是决定市场导向的结合体,两者既有区别又相互联系。运用驱动市场理论,寻求市场竞争优势。为此,构建驱动市场路径,使驱动市场活动创造顾客价值,产生预期的组织绩效。 |
| 关 键 词： | 驱动市场 市场驱动 价值创造 路径依赖 |
The Route to Market Driving |
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| SHEN Zhan-bo,ZHANG Xin-guo,ZHAO Yong-xin.The Route to Market Driving[J].Commercial Research,2009(1). | |
| Authors: | SHEN Zhan-bo ZHANG Xin-guo ZHAO Yong-xin |
| Institution: | SHEN Zhan-bo1,ZHANG Xin-guo2,ZHAO Yong-xin3(1.School of Management,Hebei University,Baoding 071002,China,2.School of BusinessAdministration,Zhongnan University of Economics , Law,Wuhan 430060,3.Hebei Institute of Finance,China) |
| Abstract: | In the intense market competition,a corporation cannot only focus on satisfying market demand in order to maintain the competitive advantage,but also create and guide market demand.This paper clarifies the differences and relationship between market driving and market driven,and discusses the theoretical foundation of market driving,for the route to market driving. |
| Keywords: | market driving market driven value creating route dependence |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |