试论农家乐旅游特色化发展

特色是农家乐旅游的内在生命力,特色在农家乐旅游发展的每个阶段都起着重要的作用。当前,我国农家乐旅游发展仍处在初期阶段,特色不足已成为农家乐旅游可持续发展的最大障碍。文章通过理论研究、实地调查与案例分析,在深入研究农家乐旅游特色不足内在原因的基础上,从挖掘特色、科学规划和市场规范、绿色经营和绿色消费以及推出真品、精品、绝品等三个方面提出了农家乐旅游特色化发展的可能途径。

On the Characterized Development of Farm Tourism

Characteristic is the internal vitality of farm tourism,it plays an important role in each stage of the development of farm tourism.The development of farm tourism in China is still at the early stage,lack of characteristics is the one of the most serious obstacles to the sustainable development of farm tourism.This paper,through theoretic research,field surveys and case study,based on the internal reason of farm tourism,puts forward the suggestions for the characterized development of farm tourism,e.g.scientific regulation,establishing market standard,green management and consumption