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企业战略:基于集体约束下的模糊选择
引用本文:王济平.企业战略:基于集体约束下的模糊选择[J].美中经济评论(英文版),2008,7(12):56-59.
作者姓名:王济平
作者单位:武汉科技大学中南分校,湖北武汉430223
摘    要:战略和企业战略是一种思想,是指导实践的动力源泉,而企业战略管理是实现这一思想的过程、文章从战略的起源、发展和现代战略的动态性、渐进性、综合性的特点分析不同战略理论的作用、基于环境学派和资源学派的特点,从战略结果的角度分析,企业战略管理的结果往往是集体约束下的模糊选择。

关 键 词:企业  战略  集体约束  选择

Enterprise strategy: Based on the collective-constrains fuzzy choice
WANG Ji-ping.Enterprise strategy: Based on the collective-constrains fuzzy choice[J].China-USA Business Review,2008,7(12):56-59.
Authors:WANG Ji-ping
Institution:WANG Ji-ping
Abstract:Strategy and enterprise strategies are ideas which give light to practice. It is the well of the driving to practices. And the strategic management is a process of which complete it. This paper analyzes the characteristics of modern strategies from the origin of strategy, strategic development and modern strategies being dynamic, progressive and comprehensive. Based on the environment school and resources school, in a view of strategic management, the result is collective fuzzy choice.
Keywords:enterprise  enterprise strategy  collective-constrains  choice
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