| Business Choice of Enterprises＇ Diversification |
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| 作者姓名： | QinZheng ZouJianjun ChenShou |
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| 作者单位： | [1]CollegeofBusinessAdministration,HunanUniversity,Changsha410082,P.R.China [2]DongguanUniversityofTechnology,Dongguan523005,P.R.China [3]CollegeofBusinessAdministration,HunanUniversity,Changsha410082,P.R.China／／DongguanUniversityofTechnology,Dongguan523005,P.R.China |
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| 摘 要： | The strategy of diversification has become an important approach to enterprise development A successful diversification strategy depends mainly on the correct business choice. Before choosing a new business, we must identify the core competeneies of the enterprise and research the attraction and criticai success factors of the target business. Then we should make sure whether the core competencies match the critical success factors or not.The new business should be useful for cuitivating sustainable competitive advantage.
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| 关 键 词： | 多元化经营 企业管理 业务选择 经营决策 市场定位 营销策略 |
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