| Abstract: | As more people recognize that tourism is indeed an industry and so does require skilful and informed management, so it becomes apparent that depth of experience, rules-of-thumb and personal intuition, valuable as they are, are not enough for the successful development of the industry. As a consequence, the scientific study of human behaviour and experience—psychology—is being looked to for answers to many questions in tourism. This paper briefly reviews some of the ways in which psychology can be harnessed to benefit tourism management. |
