| 零散产业视角下的我国餐饮企业竞争战略选择 |
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| 引用本文： | 刘强.零散产业视角下的我国餐饮企业竞争战略选择[J].商业研究,2008(6):148-150. |
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| 作者姓名： | 刘强 |
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| 作者单位： | 广西师范大学,经济管理学院,广西,桂林,541004 |
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| 摘 要： | 与餐饮业的高速增长相比,我国餐饮企业管理水平的发展显得跟不上节奏,其中缺乏明确的竞争战略就是其重要体现。我国餐饮业处于一个特殊的产业结构中,具有明显的零散产业特征。为此造成我国餐饮行业零散的原因,制定可供我国餐饮企业选择的竞争战略策略。
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| 关 键 词： | 零散产业 餐饮企业 竞争战略 |
| 文章编号： | 1001-148X(2008)06-0148-03 |
| 修稿时间： | 2007年7月4日 |
The Competitive Strategies of Chinese Catering Enterprises from the Angle of Scattered Industry |
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| LIU Qiang.The Competitive Strategies of Chinese Catering Enterprises from the Angle of Scattered Industry[J].Commercial Research,2008(6):148-150. |
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| Authors: | LIU Qiang |
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| Abstract: | The management of Chinese catering enterprises donot keep up with the highly-developed world trend.The main reason is that there is no direct competitive strategy.Being in a special industral structure,the native catering industry has explicit traits of scattered industry.This paper throws lights on the reasons why they are scattered so as to offer some solutions to the challenges. |
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| Keywords: | scattered industry catering enterprise competitive strategy |
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