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推进农村市场体验营销的对策
引用本文:杨燕.推进农村市场体验营销的对策[J].经济研究导刊,2013(5):125-126.
作者姓名:杨燕
作者单位:漯河食品职业学院
摘    要:推进农村市场实施体验营销,应该从农村市场的特点出发,做好以下几方面的工作:提供培训机会,创造学习体验;带动农民致富,创造收获体验;重视客户沟通,加强情感体验;调查促销方式,创造快乐体验;把握农村需求,提供个性体验。

关 键 词:体验营销  农村市场  对策

Countermeasures to promote the rural market experience marketing
YANG Yan.Countermeasures to promote the rural market experience marketing[J].Economic Research Guide,2013(5):125-126.
Authors:YANG Yan
Institution:YANG Yan(Luohe food career college,Luohe 462300,China)
Abstract:The rural market, the implementation of experiential marketing, should proceed from the characteristics of the rural market, do the following aspects of work: to provide training opportunities, to create a learning experience; drive a farmer to become rich, create harvest experience; attention to customer communication, strengthen the emotional experience; investigation promotions, creating happy experience; grasp the rural demand, to provide personalized experience.
Keywords:experiential marketing  the rural market  countermeasures
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