民族传统艺术旅游品牌构建研究

民族传统艺术是一项重要的旅游资源,对旅游业的发展具有深远意义,为旅游提供支持,成为旅游发展的动力和引导。文章从民族传统艺术保护与旅游品牌的互动发展出发,充分利用民族传统艺术旅游资源的优势并以此开展旅游活动,开发出特色旅游产品,从而形成自己的旅游品牌并发挥其品牌效应,变资源优势为产业优势,对推动民族地区旅游产业的发展具有重要的现实意义。

The construction research on national tradition art traveling brand

National tradition art is an important tourist resource, has the profound significance to the traveling development, provides the support for the traveling, becomes the power and the guidance of the traveling development. This article embarks from the national tradition art protection and the traveling brand's interactive development, uses the national tradition art fully the superiority and by this development tourism activity, the development tourism product forms its own traveling brand, displays its tra...