Perception of tourism development and subjective happiness of residents in Mashhad,Iran |
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| Authors: | Azar Kafashpor Seyedeh Fatemeh Ghasempour Ganji Samaneh Sadeghian Lester W. Johnson |
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| Affiliation: | 1. Department of Management, Faculty of Economics and Administrative Science, Ferdowsi University of Mashhad, Mashhad, Iran;2. Human Resource Management, Ferdowsi University of Mashhad, Mashhad, Iran;3. Swinburne Business School, Swinburne University of Technology, Hawthorn Victoria, Australia |
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| Abstract: | Tourism development affects various aspects of a populace’s life, such as environmental, social, economic, and other areas. This study examines the effect of perceived tourism development on subjective happiness and quality of life among residents of Mashhad City, Iran. A sample size of 384 residents completed a survey. Data analysis was performed using WarpPLS. Results indicated that tourism development had an effect on the residents’ subjective happiness and quality of life (QOL) and the effects of social and micro economic factors on the residents’ subjective happiness and the effects of cultural, environmental, and macroeconomic factors on the resident’s QOL. |
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| Keywords: | Quality of life tourism development subjective happiness resident’s perception |
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