Travel risk dimensions,personal-related factors,and intention to visit a destination: a study of young educated German adults |
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| Authors: | Pornpisanu Promsivapallop Prathana Kannaovakun |
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| Affiliation: | Faculty of Hospitality and Tourism, Prince of Songkla University, Phuket, Thailand |
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| Abstract: | The study examines travel risk dimensions and their relationships with tourist role, past visit experience, gender and intention to visit Thailand among young educated German adults. Using an online survey of 323 German university students, six dimensions of travel risk perception and their relationships with tourist role and past travel experience were revealed. Over-commercialisation risk was found to be the most concerned risk and produce different relationships with tourist role and travel experience from other types of risks. Although political risk was of least concern, it was confirmed as the only risk having a negative influence on travel intention. |
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| Keywords: | Travel risk perception tourist role past visit experience gender intention to visit young adults |
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