Identifying and prioritizing critical success factors for conflict management in collaborative new product development

Conflict management is crucial to the success of client-supplier collaborative new product development (NPD). This paper examines the critical success factors of conflict management in collaborative NPD. Using the Analytic Hierarchy Process (AHP), the importance of 4 categories of success factors, namely relationship management, conflict handling system, new product development process management and communication, totally 13 factors, are prioritized. The results show that communication management, trust and commitment to the collaboration are the most important factors. Based on the factors identified, a hierarchy model of conflict management is proposed, with which clients and suppliers can formulate action plans for better conflict management.