Consumer Acceptance of Cloud Computing

To date, little research has focused on the consumer's perspective of cloud computing acceptance. Thus, this article explores the drivers of voluntary consumer acceptance of cloud computing in a sample of Moroccan students. Results indicate that in addition to ease of use and perceived usefulness, structural trust is important for voluntary cloud computing acceptance. However, unlike prior studies, results indicate that perceived ease of use has a stronger effect on intention to use cloud computing, than perceived usefulness. The results of this study contribute to theory and provide strategies for cloud computing service providers to attract and retain individual consumers.