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Purchasing agents' perceived importance of marketing mix components in different industrial purchase situations |
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| Authors: | Donald W Jackson Richard K Burdick Janet E Keith |
| Institution: | Arizona State University, USA;Arizona State University, USA;Virginia Polytechnic Institute and State University, USA |
| Abstract: | |
| Keywords: | Address correspondence to Professor Donald W Jackson Jr College of Business Arizona State University Tempe AZ 85287 USA |
| 本文献已被 ScienceDirect 等数据库收录！ | |